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Speak with your voice.

Managing a social media page can be difficult. Each site and service uses different vocabulary, etiquette, and functions. Each draws a different audience, although some members may cross-over into different sites. One thing that remains the same between all of them is the idea of voice.

In recent weeks, we have seen a couple of examples of organizations and businesses both sticking to their established voice or not having a strong one in place. Chick-Fil-A has come under fire recently because of comments made discussing their beliefs. The President of Chick-Fil-A, Dan Cathy, stated his (and the company’s) stance of not believing in same sex marriage due to their Christian faith. Regardless of whether you feel the same or not, I have not seen them back down from this thought. They have always been transparent to what their beliefs and values are, right up to their chains being closed on Sundays, and this stance should therefore not be surprising.

Again, I am not addressing the controversial issue, but trying to illustrate the idea of voice. Dan Cathy clearly knew what his company stands for, and his company continued to support him.

Let’s bring this review closer to home and look at the comments posted on the Rutland GOP Facebook page recently. Although the events were unfortunate and the apologies multiple, this is a great example of this idea of voice. It has been reported that the Rutland GOP did not write this post, but shared the thoughts of someone else. This happens all the time in social media, as it is easy to “share,” “retweet,” “repin,” etc. Sometimes, the service does not even allow the user to share their own thoughts or reflections when sharing someone else’s post.

Being aware that mistakes are made, your social media managers and page admins must know what your company stands for and supports. This is done easily by answering some questions, and should also be revisited every time you look at or update your brand.

Let’s discuss the four areas you should look at to establish your brand’s voice.

  1. Who You Are – Although this may seem like the easiest step, I would argue that it may actually be the hardest. It is difficult to think of an entity that you need to write and present as yourself as having separate thoughts, morals, and ideals than you do. These guidelines should cover sense of humor, sarcasm, professionalism, and even political views. Some of this may seem a bit extreme (why would my ice cream shop need to know its stance on abortion or international relations?), but you do not know what situations you will find your business amidst. You need to address how you view your business, and how you want to be seen, as well. You need to ensure that your social media presence is consistent with all other branding and marketing.
  2. Who You Audience Is – There are two distinct audience groups – those you want to reach, and those you are actually reaching. How can you present information in a way that your target audience will respond, react, and be engaged? What can you alter about your message (not only the way you are saying things, but what you are saying) that will attract the target audience?

You also need to take into account that online and offline communications are different. Social media communications and audience expectations differ even from email and other digital forms of communication. Be succinct and to the point. Bring your text to life with pictures and video. Frequently alter your cover photo (the long photo on the top of your profile page) to keep up with important events that will encourage audience response.

Do not only self-promote, but share information, articles, pictures, video, and community happenings that your audience will appreciate. In the case of the Rutland GOP, where they were sharing the words someone else wrote which caused them to be caught in some hot water. They may not have considered their audience entirely, or how the message would be absorbed by their audience.

  1. What Is Your Message – Before you begin typing away, think about how quickly your message and what you are sharing will spread. Depending upon the amount of fans or followers you have, your message virality will differ (This is the potential reach of your post. Not only your fans see your post, but when one of your fans likes or comments on your post or retweets it, for example, the number of people that actually see the information you shared spreads rapidly.) This is great if you are sharing relevant information and could hopefully draw more fans or followers to your social media presence. On the other hand, this backfires when you mistakenly share content that does not stick to your brand or company viewpoints. If you share information that is not relevant to your audience or offends them, you will quickly drive people away.
  2. How You React To Mistakes – If you make a mistake, don’t panic. Apologize. If a customer complains on your page, respond to it. How you react and the time that it takes you to react can have a positive influence on your brand.

Social media has made marketing a two-way conversation. Customers are observing how you handle difficult and challenging situations. What you do after that mistake is just as important as preventing another one from happening. This can be addressed during brand conversations by making sure someone is assigned to manage these social media relations. This is an important aspect of customer service, and can drastically affect the impact your brand has.

Your brand and voice are ever evolving. Make sure that you regularly address your brand and voice with key members of your team. Keep your brand and voice moving forward, as this will help you with new media and hurdles down the road.

This column originally appeared in the August 6, 2012 issue of the Rutland Herald.

 
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Posted by on August 12, 2012 in Marketing, Social Media

 

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Tweet Tweet.

Tweet, tweet.

I have written about Twitter.com a bit in the past, both on my blog and in various columns that have appeared in this paper. Twitter is a micro-blogging service that allows users to create posts up to 140 characters. You can also share videos, pictures, and links in these posts.

By utilizing a pound sign (#), users are able to categorize their tweets by topic or keyword. These topics are called “hashtags.” Television shows, businesses, and organizations have started to display their hashtags in commercials, in the corner of the screen during their shows, and in printed advertisements. Cities also have hashtags in order to make tweets categorized and searchable by area.

Most cities with airports use their airport code as their hashtag. For example, Burlington’s hashtag is #BTV. I have often mentioned that the biggest set back to Twitter in Rutland is the lack of people tweeting in this area. I can tell this by the little use of our hashtag, which #RutVT. Any user can then do a search of these keywords to find other users to connect with or relevant topics.

As a Twitter user, you should always categorize your tweets appropriately. This will help you connect with other users who share similar interests. It can also increase your followers. If you are an expert in something, users will begin to follow you based on your specialties.

Interaction between people is different on Twitter than Facebook. Your “friends” on Twitter are called “followers” as they follow your posts. The service is very much public, and although you can block people, generally anyone has the ability to see what you post and respond to it. Some people may see this as a negative thing, but because of the limited personal information shared on Twitter, the Twitterverse differs from its neighboring Facebookland. On Facebook, you generally only friend people whom you know in your offline life. On Twitter, you may become friends and connect with several people you do not know offline, and perhaps will never meet offline.

Because of Twitter’s ability to categorize, one of the best uses for the service is networking. I often send a question out to fellow higher education professionals to get advice or see what others are doing at their institutions. By using the #highered keyword, I am able to connect with others, and know that the appropriate people will see my questions.

Twitter users have also found a way to put the “social” back in “social media.” Twitter meet-ups, or “tweet-ups”, have become popular events. Usually revolving around a specific idea, users with similar interests met up and network.

What does this all mean for your business?

1. Make sure to utilize appropriate hashtags. Use a hashtag for your location as well as the category for your business. This will help people in your area and interested in what your business is in find you and connect with you.

2. Start conversations with users. See another person tweeting about something that happened in your area? Tweet at them by tagging their username (i.e. @localsocialvt). Search relevant hashtags to find these users.

3. Host a tweet-up. Make sure you have wifi or amble cell service available for the Twitter users.  No doubt they will want to live tweet the event.

Let’s all connect on Twitter and start a movement in this direction. Tweet at me @localsocialvt. I will be looking for those #RutVT hashtags.

This column originally appeared in the July 2, 2012 Rutland Herald.

 
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Posted by on August 12, 2012 in Community, Social Media, Vermont

 

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medium overload

During my lunch break on Wednesday, I was browsing through my Facebook feed, texting a friend, and emailing some final details about the Creative Economy Alderman debate that was to take place that evening. I realized that the text I was typing, the email I was sending, and the Facebook post I was responding to were all to the same person.  I then sent him another text message stating, “Kind of sad that I just emailed you, am texting you, and we’re posting to each other on Facebook.  Add a phone call and a tweet, and this would really be crazy.” I am sure many of you reading this already think that this is crazy, but I was using these mediums wearing three different hats, if you will, and conveying very different messages. This still may seem a little intense, but we need to take a step back and think about how these mediums are best used.

In this scenario, I was using Facebook to share an online article with my friend, texting to talk personally about a pressing issue, and emailing to talk “official business” and pass on some documents. I therefore was using all of these mediums for different reasons.  If I tweeted to him and called him, the tweet would have been something relevant (reposting a tweet or article I thought he would find interesting, for example, or commenting on a personal joke, perhaps) and a phone call would have been in a desperate “I need to talk to you right now!” panic. All of the modes of communication certainly have their different and intended purposes, but how do you not go into medium overload?

I don’t know that I can answer that question from a personal standpoint. From a business standpoint, I think it is pretty straightforward. You have to think about who your audience is and how they are using these different mediums, if they are, which will then instruct you on how to best use them.

I went to Google Ad Planner and looked up the demographics for the people that land on either Facebook.com or Twitter.com (see below).

Facebook.com

Demographics of Facebook.com.

Demographics from Twitter.com.

This is all well and good, but a lot of people don’t ever need to log in, either because they mainly use one site or the other on their phone and therefore don’t visit the home page of the site, or their computer remembers their log in and keeps it current.  However, Google Ad Planner is a great tool; you should certainly check it out when you plan to buy ads online.

Using a social media communications dashboard, like Hootsuite (which I use) allows you to get demographic information from your different social media sites at once. Different insights from Hootsuite or the individual site allow you to even see the best time to post information on your pages. Knowing which tools are best for you to use takes research and time. You need to know your market and where your competitors are, as well.  You also need to keep in mind that this information changes all of the time. For example, I can not find any more recent information on the average age of the Facebook user than from 2010 when it was 38.  Of course, I could do some mathematical equations based on the percentages on the graphics above, but I am not a math wiz; I am a social media wiz.

My point being is that each mode of communication that you use and is available to you has a different purpose.  The way that you use these mediums, as well, can vary from business to business or person to person.  You need to build all modes of communication into your marketing plan; including everything from more traditional mailers and phone-a-thons, to social media and email blasts. And although there are more methods of communication and interaction now, please don’t go into media overload. Study your demographics and who your target customer is.  Find out where they are and place your self in front of them not only on social media platforms, but on websites they frequent, other businesses they are patrons of, and the public transportation they use. By knowing who your customer is and how they use their free time and work time,  you will be able to reach them more effectively and efficiently.

Before I go, in my research today, I found this great graphic from Advertising Age online. It delves into the demographics even further.

From Adage.com.


 
 

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social media & irene

On Monday, February 13th, representatives from the state’s Community Recovery Partnership, a group formed to support the efforts of long-term recovery efforts around the state post-Irene, visited Rutland.  The point of the conversation was to “reach out and listen, help identify short and long term needs, and develop a framework to help communities emerge from this disaster stronger and more resilient.”  They were posing questions to emergency management officials, volunteers, and survivors, asking what worked, what didn’t, and what needs to happen in the future.

Part of this conversation focused on the flow of communication and how social media played a part immediately following Irene. Not everyone agreed with this idea; actually, as many towns and survivors did not have power, and there for could not access the Internet or charge their phones in order to find out what was going on off of their “island.”  Although people directly affected by the storm may not have been able to access the Internet, I feel it was the main form of communication for volunteers and donors.  Let’s look at a few examples of groups that used social media immediately following Irene and their influence.

#VTResponse

A true grassroots effort, VTResponse formed the day after Irene. Sarah Waterman, Matt Sisto, and Katy Kent quickly sprang into action and did what they do best; build and manage websites. Sarah had disaster relief experience, having run efforts in Biloxi, MS post Hurricane Katrina.  She also focused her master’s research on disaster preparedness and response.

#VTResponse quickly became the go to source for volunteers, organizations, and donors. People needed help, and people wanted to give help.  It became a craigslist, of sorts, of people posting what they had, or what they needed, and when the two matched up, viola! people got what they needed.

They also blew up the twittersphere; their hashtag #VTResponse being very popular even on Monday, the day after the storm. From their website: “Social media has played a huge role in the relief effort. …real-time updates of the situation across the state have been prevalent. Even Governor Shumlin has continuously updated his Twitter account throughout the storm and aftermath. By Monday evening, vtresponse.com had over 8,000 visits to the site. Two days later the site had received over 5,000 emails and 95,000 page views.”

To this day, the #VTResponse crew is active, running their exchange site and giving out information.  Visit their site, vtresponse.wordpress.com or email them vtresponse@yahoo.com if you are interested in helping or need help.

Restoring Rutland  

Ok, I am a little biased about this one. The day after Irene hit, my friend Jim Sabataso and I went out for a drink to reflect and figure out what we could do. I wanted to help get food and supplies to the “island” communities. After spending some time searching online, I found the effort that Aaron Kraus was starting to bring fellow Vermonters home for the weekend to help clean up. I contacted him and we brought our two ideas together to form what has now become “Restoring Rutland.”

From the very beginning, Restoring Rutland has relied on social media to communicate. We posted what communities were looking for in terms of supplies, and people delivered.  If we need volunteers, we posted online, and people showed up and lent a hand.

During the weeks immediately following Irene, we had over 80,000 page views on our Facebook page. Our fans came from all ages, both genders, and several countries. We have a blog, as well, that still generates traffic and dally emails to us. We still use our Facebook and Twitter accounts daily to update our followers on what is happening in post-Irene recovery.

Last, but certainly not least, I Am Vermont Strong

I am so proud of my best friend, Lyz Tomsuden. The night after the storm, she created a simple, but beautiful graphic that went viral. Her boyfriend, Eric Mallette, loaded it onto Facebook and started tagging people in it. I was on my way to work on Tuesday morning and he called me up. “Can you tag some people in that graphic?” he asked. “Every Vermonter I can.” I replied. He then asked if I thought people would buy it on a shirt if he made a few and sold them at the Farmers’ Market that following Saturday. “Sure,” I said. “I think people would love it!” He was worried that not enough people would see it before Saturday. I think we all know what happened after that.

Again, without the original graphic going viral, IAVS would not have been able to raise over $70,000. We also wouldn’t have these classy license plates that are also raising money for the Vermont Foodbank and the Vermont Disaster Relief Fund.  Plus, they look snazzy on the front of your car. (She doesn’t know it yet, but I am going to ask Lyz to autograph mine and then I am going to frame it!)

Photo by Eric Mallette.

So, what’s the lesson learned?

I heard today that some people are “afraid” or “intimidated” by social media. I know there are some negative things that happen in social media; cyber bullying, privacy issues, just to name a couple. But I have certainly seen more good than bad happen on social media, and these are just a few examples of the good to come out of social media.

So I ask you, what are your reflections of Irene? What do you think worked? What didn’t work? What needs to happen in the future? What good things have you seen happen on social media? Either post comments below or email me at localsocialvt@gmail.com.  I would love to hear what you have to share!

 

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the power of the tweet

Last week, I wrote about Twitter; what it was and how to use it effectively. The perfect example of a great social media manager appeared in front of me this morning. A real life example popped up right out of the wood work.

I was looking at my Twitter feed this morning (my personal one), and noticed a tweet from one of my friends frommy undergraduate days at Hofstra. She posted a picture that she took with her phone from a page of Newsday. They had incorrectly labeled a picture of Amber Heard as Scarlett Johansson. I had no idea who Amber Heard was (and still don’t), and tweeted back at her, commenting on the obvious mistake the paper made. She quickly responded back to me, that she also had no clue who the girl was, and perhaps made a snide comment towards the graphics person at Newsday. In all three of the tweets that I’ve mentioned so far, Newsday’s Twitter username, @Newsday, was mentioned (therefore, tagged and received notifcation that we were discussing them). They almost immediately responded to our tweets and fixed the issue that my friend Tara had pointed out minutes before. See a full list of the conversation and images below:

Content from Twitter. Screenshots assembled from the tweets of @ordinary_girl84, @mungerette, and @Newsday.

I was very impressed with this whole exchange. Tara and I were talking pretty candidely about the mistake that Newsday had made, but not degrading them. We just were commenting on the situation and were a little surprised that the photo could have been labeled incorrectly. Now, I can’t tell if they fixed this earlier than Tara had pointed it out (which is entirely possible), and just didn’t point out the mistake themselves until they realized readers were noticing. But what I am impressed with, is the extent to which their social media manager was paying attention to their mentions and responding to them.  Actually, if you go to their Twitter page, you will see that they are very good about engaging their readers. Their page is full of tweets of stories, yes, but also responding to readers and retweeting followers tweets.

All businesses/organizations should engage users like this. This is one of the main ideas that I should have covered last week: the difference between Facebook and Twitter etiquette. The main difference between these two different platforms is on Facebook, pages do not want to over post.  It is completely possible to overpost and depending upon what kind of business you have, and what is going on in your community would determine an appropriate amount of posts per week. For example, a news source, such as the Rutland Herald or WCAX should post top stories and important news throughout the day. A retail shop, for example, should post at most two or three times a day, and space them appropriately. Now, during Tropical Storm Irene, and the time immediately following, many pages posted multiple times a day, such as Restoring Rutland, I Am Vermont Strong, and Vermont Emergency Management. These organizations/groups were incredibly active and trying their hardest to get all information out that they could. This was incredibly appropriate. On a normal basis, however, Facebook posting should be very pointed and planned. Facebook users are incredibly active and are quick to “un-like” a page due to over posting.

On the other hand, Twitter etiquette is much different. Many entities on the site post multiple times a day, sometimes a minute, and are praised for it, not chastised. I think this stems from part of Twitter’s function and layout. Since they allow only 140 characters a tweet and don’t have additional apps or all the “extras” that make Facebook “busy,” this allows a user to focus on their feed and the feeds of people or other groups that they are interested in. I am not in any way demeaning the use of Facebook, because they definitely have a huge fan base, and the benefits of being active and on Facebook can easily be evaluated and reaped. Twitter just allows you to present the same information, and more information, in a different format that is more susceptible for this information to be shared and absorbed by the followers.

The downside of Twitter in our local area at this time? Users. Although many organizations are on Twitter, it seems that there currently is not a clear way to find these pages. The best way to have local users find you, is by using the local Rutland hashtag (again, a hashtag is a way of organizing and categorizing tweets) which is #rutvt. This can be used for anything that is happening in the local area, and I would go as far to say the county. When you are talking about your business, or talking about some event or commenting on something that is going on in the area, use the hashtag. Then, you should search for the hashtag and see what other pages and people are using it and talking about the area on Twitter.  I think you will actually be surprised about the number of users in the county.

Use your social media platforms well! Please make sure to understand the etiquette of each platform, as they certainly differ, or else you run the risk of putting a lot of work in to your social media management, and will not see a lot of return. Remember: “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” (Scott Cook)

 

 

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so, what’s this twitter thing?

People come up to me all of the time and ask, “What is Twitter? I just don’t get it.”  I stumble for the right words all of the time.  It’s not that Twitter is all that complicated, really.  I think that it is almost too simplistic that people are grasping for more.  Therefore, I am going to do my best to explain simplistically what Twitter’s functions are and how you can use it personally and professionally.

Twitter is essentially 140 character status updates, otherwise referred to as microblogging or “tweets”.  Really; that’s it.  So the question is, why should you use that in addition to Facebook?

Let me go back a second.  Facebook, as we have discussed, was started in 2004, starting on college campuses. When it first launched, it was focused around the college connection. You could input your class schedule, for example, and other people that were in the class at your school, or had been in the class previously, would be grouped together so you could easily find them, share information, or ask them questions. It is actually a function that I have heard college students where I work (Castleton State College) ask for and attempt to build groups for their classes. Anyway, when Twitter first launched, it was immediately open for anyone and everyone. You create a unique user name and short profile. Jack Dorsey, the creator of Twitter, wanted a SMS-based (SMS is the text-messaging component of your phone and stands for “Short Messaging Service) social media sharing sight. In his original blueprints, the examples of statuses are “in bed” and “going to park.” The reason for the 140 character limit was the constraints of SMS.

Facebook and Twitter have different functions.  On a personal level, I feel that Facebook is more of a social, personal network (including sharing about and discussion with businesses) and Twitter, although can be social and personal, can also be an extremely helpful professional network.  I have multiple Twitter accounts; one personal and one professional.  On my personal Twitter, I follow friends, news, organizations and businesses, celebrities, and social media and higher ed professionals.  On my professional Twitter account (@localsocialvt), I follow social media, marketing, web professionals, and organizations.  The benefit of having both of these accounts is on my professional account; I connect with other people that provide great tips and news. These people follow me to see what information I share and advice I have to give regarding social marketing, as well.

The difference is the categorization and sorting that you can do on Twitter.  Twitter has this cool function, called hashtags that group talking points into specific categories. Sometimes, they involve a topical conversation, such as #StateOfTheUnion, for when people are actively involved and commenting on the State of the Union. Last week, during the Internet blackout, many tweets had the hashtag #SOPA. Categories can also be just silly, on the spot made up things, as well. As I write this, #30WaysToMakeAGirlSmile is trending (trending refers to topics that several people are talking about). These hashtags are searchable and the searches can be saved.  I have searches saved for #HigherEd, #SocialMedia, #RutVT (category about Rutland) and #Castleton, as these are categories I like to keep up with. Facebook, on the other hand, auto-sorts topics people are talking about, which sometimes does not present topics you want to read about. The search within Twitter targets exactly what you want to find out about.

“So, hey…what happened to Twitter being simple?”

Ok, it is hard to put into words. But Twitter continues to be a popular place to find information and connect with people who share similar interests without ever meeting them or having them know too much information about you. That sounds a little vague, but your profile on Twitter is extremely small and contains very limited information.  Therefore, people don’t need to know lots of personal information about you. What they are interested in is the information you have to share; the advice you can give on the expertise you have in an area, for example.

Businesses have found it to be a fantastic customer service and outreach tool.  Jet Blue posts their cheap flights once a week. When actor/director Kevin Smith was asked to leave a South West flight because of his “size,” he tweeted about it and started a huge boycott. When Alec Baldwin was recently told to stop playing Words With Friends on his flight, he tweeted about it, which sent fans into a tweeting uproar. Television shows, like the currently-on-hiatus Community, has created Twitter accounts for the characters of the show.

I can not put into words as well as Twitter can why your business should be using their site:

“Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. From brand lift, to CRM, to direct sales, Twitter offers businesses a chance to reach an engaged audience.”

Check out Twitter 101 for Businesses for more information on how to use the site for your business. It is easy to set up and maintain and get real-time feed back.  Set up a quick, free page and tweet your new username to me: @localsocialvt.

 

 

 
 

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the great internet blackout

Since you are obviously an Internet user, you must have run into some information about the Stop Online Piracy Act (SOPA) and it’s sister legislation called the Protect IP [Intellectual Property] Act (PIPA). If you had not heard about these proposals before Wednesday, January 18th, you may have run into odd “blackouts” on sites like Google, Wikipedia, and WordPress (yes, the very site that hosts this blog), among many, many others. Looking at the names of these two bills, you may think that their names make them sound like a good thing. We all like pirates (yay, Johnny Depp!), but not the kind of pirates who steal people’s copyrighted material and make money off of them.  This, we all agree, is wrong and illegal.

The wording of these proposals is currently very vague.  To be very simplistic, the only things that SOPA and PIPA do is protect the rights of artists and they apply due process to judge infringement claims. That’s it. There are a lot of words in the acts that are unexplained and leave a lot of doors open with what they can actually apply the laws to.  Under these bills, you may not be able to get to a site you were looking for because of the imposed breakdown of DNS (Domain Name System), which is essentially the “switchboard” of the Internet.

Response from Google Chrome when Facebook.com could not be reached.

Due to the amount of censorship and lack of clarity about how the censoring works, “SOPA would reduce freedom of expression and undermine the dynamic, innovative global Internet…[and it] would impose harmful regulations on American business and slow economic growth in the U.S.” (Greg Jarobe, SEO-PR president).

Another issue is a website shutdowns or dismantlements.  If someone makes a claim about copyright infringement, they can contact advertisers and payment processors and make claims about the infringement to have the services disabled, without notice or a chance to respond from the website owner.

If you went on the Internet at all on Wednesday (January 18th), chances are you ran into least one website that was participating in the “blackout.” Sites Oatmeal.com and Wikipedia, whose content is user generated and created (hence the definition of a wiki, being collaborative information) are very concerned with the SOPA and PIPA act.

Screenshot of Oatmeal.com from January 18th, 2012

Screenshot of Wikipedia.com from January 18, 2012

Images from: Oatmeal.com and Wikipedia.com.

Sites like Google and WordPress did something a little different, but still participated in the protest.

Screenshot of Google.com from January 18, 2012

Screenshot of WordPress.com from January 18, 2012

Images from Google.com and WordPress.com

My friend Jim Sabataso and I, among other friends, changed our Facebook profile pictures and only posted, on both our Twitter accounts and Facebook pages, about SOPA and PIPA, including passing on the petition to stop the bills.  Did the protest work? Sort of is my honest answer.  Reports came in that at least fifteen Senators who originally signed their endorsement of SOPA pulled out by some time Thursday (January 19th).  But there is still some power behind both the bills and it isn’t over yet.

There is an alternative to these bills and it’s something that no one really seems to be discussing.  An act that has been drawn up that many opponents of SOPA and PIPA support.  This is called the OPEN act. This act seems like the most reasonable alternative, keeping in mind the creators of materials as well as keeping the Internet free and open. KeepTheWebOpen.com has created this great infographic to compare the three current proposals.

OPEN vs SOPA vs PIPA comparison

Infographic from KeepTheWebOpen.com.

If you use the Internet at all, which you must since you found my blog, I beg of you to keep your eyes on this. I hate to slap on a freedom of speech campaign onto my blog, but it is something that I have always felt so lucky to have. It is sad to me to think that instead of truly solving a problem, lawmakers want to essentially sweep it under the rug.

I have linked some sites that give better explanations of the bills then I ever could, including some that don’t seem to fully support the protest. So keep your eye on what’s going on with these bills.  No matter if you are a webmaster, business owner, student, parent, or casual internet browser, they DO directly affect you.

Research on SOPA, PIPA, and OPEN from, and to find out more visit:

Lifehacker

SearchEngineWatch

Wall Street Journal

Slate

Business Review USA

Tech Crunch

The New Yorker

Google: SOPA Blackout

 

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