RSS

Tag Archives: Rutland

Speak with your voice.

Managing a social media page can be difficult. Each site and service uses different vocabulary, etiquette, and functions. Each draws a different audience, although some members may cross-over into different sites. One thing that remains the same between all of them is the idea of voice.

In recent weeks, we have seen a couple of examples of organizations and businesses both sticking to their established voice or not having a strong one in place. Chick-Fil-A has come under fire recently because of comments made discussing their beliefs. The President of Chick-Fil-A, Dan Cathy, stated his (and the company’s) stance of not believing in same sex marriage due to their Christian faith. Regardless of whether you feel the same or not, I have not seen them back down from this thought. They have always been transparent to what their beliefs and values are, right up to their chains being closed on Sundays, and this stance should therefore not be surprising.

Again, I am not addressing the controversial issue, but trying to illustrate the idea of voice. Dan Cathy clearly knew what his company stands for, and his company continued to support him.

Let’s bring this review closer to home and look at the comments posted on the Rutland GOP Facebook page recently. Although the events were unfortunate and the apologies multiple, this is a great example of this idea of voice. It has been reported that the Rutland GOP did not write this post, but shared the thoughts of someone else. This happens all the time in social media, as it is easy to “share,” “retweet,” “repin,” etc. Sometimes, the service does not even allow the user to share their own thoughts or reflections when sharing someone else’s post.

Being aware that mistakes are made, your social media managers and page admins must know what your company stands for and supports. This is done easily by answering some questions, and should also be revisited every time you look at or update your brand.

Let’s discuss the four areas you should look at to establish your brand’s voice.

  1. Who You Are – Although this may seem like the easiest step, I would argue that it may actually be the hardest. It is difficult to think of an entity that you need to write and present as yourself as having separate thoughts, morals, and ideals than you do. These guidelines should cover sense of humor, sarcasm, professionalism, and even political views. Some of this may seem a bit extreme (why would my ice cream shop need to know its stance on abortion or international relations?), but you do not know what situations you will find your business amidst. You need to address how you view your business, and how you want to be seen, as well. You need to ensure that your social media presence is consistent with all other branding and marketing.
  2. Who You Audience Is – There are two distinct audience groups – those you want to reach, and those you are actually reaching. How can you present information in a way that your target audience will respond, react, and be engaged? What can you alter about your message (not only the way you are saying things, but what you are saying) that will attract the target audience?

You also need to take into account that online and offline communications are different. Social media communications and audience expectations differ even from email and other digital forms of communication. Be succinct and to the point. Bring your text to life with pictures and video. Frequently alter your cover photo (the long photo on the top of your profile page) to keep up with important events that will encourage audience response.

Do not only self-promote, but share information, articles, pictures, video, and community happenings that your audience will appreciate. In the case of the Rutland GOP, where they were sharing the words someone else wrote which caused them to be caught in some hot water. They may not have considered their audience entirely, or how the message would be absorbed by their audience.

  1. What Is Your Message – Before you begin typing away, think about how quickly your message and what you are sharing will spread. Depending upon the amount of fans or followers you have, your message virality will differ (This is the potential reach of your post. Not only your fans see your post, but when one of your fans likes or comments on your post or retweets it, for example, the number of people that actually see the information you shared spreads rapidly.) This is great if you are sharing relevant information and could hopefully draw more fans or followers to your social media presence. On the other hand, this backfires when you mistakenly share content that does not stick to your brand or company viewpoints. If you share information that is not relevant to your audience or offends them, you will quickly drive people away.
  2. How You React To Mistakes – If you make a mistake, don’t panic. Apologize. If a customer complains on your page, respond to it. How you react and the time that it takes you to react can have a positive influence on your brand.

Social media has made marketing a two-way conversation. Customers are observing how you handle difficult and challenging situations. What you do after that mistake is just as important as preventing another one from happening. This can be addressed during brand conversations by making sure someone is assigned to manage these social media relations. This is an important aspect of customer service, and can drastically affect the impact your brand has.

Your brand and voice are ever evolving. Make sure that you regularly address your brand and voice with key members of your team. Keep your brand and voice moving forward, as this will help you with new media and hurdles down the road.

This column originally appeared in the August 6, 2012 issue of the Rutland Herald.

Advertisements
 
Leave a comment

Posted by on August 12, 2012 in Marketing, Social Media

 

Tags: , , , , , , , , , ,

Tweet Tweet.

Tweet, tweet.

I have written about Twitter.com a bit in the past, both on my blog and in various columns that have appeared in this paper. Twitter is a micro-blogging service that allows users to create posts up to 140 characters. You can also share videos, pictures, and links in these posts.

By utilizing a pound sign (#), users are able to categorize their tweets by topic or keyword. These topics are called “hashtags.” Television shows, businesses, and organizations have started to display their hashtags in commercials, in the corner of the screen during their shows, and in printed advertisements. Cities also have hashtags in order to make tweets categorized and searchable by area.

Most cities with airports use their airport code as their hashtag. For example, Burlington’s hashtag is #BTV. I have often mentioned that the biggest set back to Twitter in Rutland is the lack of people tweeting in this area. I can tell this by the little use of our hashtag, which #RutVT. Any user can then do a search of these keywords to find other users to connect with or relevant topics.

As a Twitter user, you should always categorize your tweets appropriately. This will help you connect with other users who share similar interests. It can also increase your followers. If you are an expert in something, users will begin to follow you based on your specialties.

Interaction between people is different on Twitter than Facebook. Your “friends” on Twitter are called “followers” as they follow your posts. The service is very much public, and although you can block people, generally anyone has the ability to see what you post and respond to it. Some people may see this as a negative thing, but because of the limited personal information shared on Twitter, the Twitterverse differs from its neighboring Facebookland. On Facebook, you generally only friend people whom you know in your offline life. On Twitter, you may become friends and connect with several people you do not know offline, and perhaps will never meet offline.

Because of Twitter’s ability to categorize, one of the best uses for the service is networking. I often send a question out to fellow higher education professionals to get advice or see what others are doing at their institutions. By using the #highered keyword, I am able to connect with others, and know that the appropriate people will see my questions.

Twitter users have also found a way to put the “social” back in “social media.” Twitter meet-ups, or “tweet-ups”, have become popular events. Usually revolving around a specific idea, users with similar interests met up and network.

What does this all mean for your business?

1. Make sure to utilize appropriate hashtags. Use a hashtag for your location as well as the category for your business. This will help people in your area and interested in what your business is in find you and connect with you.

2. Start conversations with users. See another person tweeting about something that happened in your area? Tweet at them by tagging their username (i.e. @localsocialvt). Search relevant hashtags to find these users.

3. Host a tweet-up. Make sure you have wifi or amble cell service available for the Twitter users.  No doubt they will want to live tweet the event.

Let’s all connect on Twitter and start a movement in this direction. Tweet at me @localsocialvt. I will be looking for those #RutVT hashtags.

This column originally appeared in the July 2, 2012 Rutland Herald.

 
Leave a comment

Posted by on August 12, 2012 in Community, Social Media, Vermont

 

Tags: , , , , , ,

The Digital Divide

Technology and the Internet are not for everyone. My grandmother, who is a very young 96 years old (sorry for the reveal, Grandma!), often asks me about what my job entails. Trying to explain managing of social medias, reading applications digitally and in general, working in a paperless environment is very difficult to explain. My grandmother is a very intelligent woman – She graduated with a Bachelor’s Degree in Mathematics from Temple University in Philadelphia in 1938. She went on to be the director of different YMHAs (Young Men’s Hebrew Association) in Philadelphia and Montreal. Grandma even wrote a letter of recommendation for Henry Kissinger enabling him to get his first job. She sees technology as a burden more than help. I believe that the reason for this is not due to the fact that she is 96, but it is the fact that she never wanted to have anything to do with it. In the early 80’s, my grandfather purchased computers for himself and his two children. She never learned how to use it then, and then figured, “what is the point?”

This “digital divide” or lack of digital literacy is an issue. As technology moves forward, we need to bring our citizens forward, as well. As I said before, my grandfather purchased computers for my family in the early 80’s. He actually made this purchase for my family on the day I was born. I therefore have literally had access to a computer in my house hold my entire life. As new technology developed, I couldn’t wait to explore it and learn how to use it. To this day, my parents call me for my “expertise” on tech when they are making a purchase, or something “breaks” (i.e. they can’t figure out how to replicate something I showed them how to do). Again, my parents are intelligent people, but have been moving forward only as much as they have wanted to with learning new technology. They are now both proud owners of laptops – which they sit at their desks and use. My father has recently discovered YouTube.com and has asked me on a few different occasions if I would come over and “watch a video with him.” I typically humor him and go to his house and watch said video with him. I don’t mind, actually, because my father has a fantastic laugh that is frankly quite addicting.

My point is, we cannot blame age for the divide in digital literacy. However, people should also not see age as a reason to steer clear of learning how to use a computer, having an email address, using social media, etc. There are certainly benefits to each no matter your age or level of computer knowledge. I understand some apprehension for using online banking or securing other personal items and documents through the web. But this demographic of non-computer users should at least have a place they can go and become educated about the dangers, the issues they should not be concerned with, and just in general, how to become more techno-savvy.

I recently stumbled across just the answer for these concerns. Eureka, someone else has had a similar observation. The Rutland Free Library and Department of Labor (DOL) have actually been doing digital literacy programming for quite some time, specifically working with computer novices to assist in their job search and application process, basic services such as unemployment and food stamp registration, as well as how to effectively use computers and the Internet.

The newest addition to this line of programming in the Rutland area comes from VTel (Vermont Telephone Company). They were recently awarded a $116 million dollar grant to build wireless broadband, fiber, and 4G infrastructures in Vermont. A portion of this grant was also dedicated to addressing gaps in digital literacy.

VTel contacted the Rutland Free Library to ask if they were interested in hosting some workshops. Quickly discovering that other key players in the area were also working to address these issues, such as DOL and the Rutland Regional Planning Commission (RRPC), a partnership was soon born. The Godnick Adult Center and the Housing Authority were also brought on board.

This coming Wednesday, June 6 from 10:30 am to noon, the Godnick Adult Center will be hosting a social networking workshop to see how sites like Facebook, Twitter, and LinkedIn can help you connect with friends and family. Other classes involve using the Internet for searches, free Internet tools, and one-on-one computer coaching.

These programs are not just happening in Rutland. Chester, Hartland, Pawlet, Saxtons River, Springfield, Wallingford, and Windsor are all additional locations where such programs are taking place.

Take advantage of the free programs in your area. For a complete list of programs, please visit or contact your local library. Ironically, you can also visit http://www.vermonttel.com/tech and click on the town you are interested in on the left.

This post originally appeared in the Monday, June 4th edition of the Rutland Herald. Visit the Herald online at http://www.rutlandherald.com.

 
Leave a comment

Posted by on June 5, 2012 in Community, Internet, Vermont

 

Tags: , , , , , , , , , , , , , , , , , , ,

the power of the tweet

Last week, I wrote about Twitter; what it was and how to use it effectively. The perfect example of a great social media manager appeared in front of me this morning. A real life example popped up right out of the wood work.

I was looking at my Twitter feed this morning (my personal one), and noticed a tweet from one of my friends frommy undergraduate days at Hofstra. She posted a picture that she took with her phone from a page of Newsday. They had incorrectly labeled a picture of Amber Heard as Scarlett Johansson. I had no idea who Amber Heard was (and still don’t), and tweeted back at her, commenting on the obvious mistake the paper made. She quickly responded back to me, that she also had no clue who the girl was, and perhaps made a snide comment towards the graphics person at Newsday. In all three of the tweets that I’ve mentioned so far, Newsday’s Twitter username, @Newsday, was mentioned (therefore, tagged and received notifcation that we were discussing them). They almost immediately responded to our tweets and fixed the issue that my friend Tara had pointed out minutes before. See a full list of the conversation and images below:

Content from Twitter. Screenshots assembled from the tweets of @ordinary_girl84, @mungerette, and @Newsday.

I was very impressed with this whole exchange. Tara and I were talking pretty candidely about the mistake that Newsday had made, but not degrading them. We just were commenting on the situation and were a little surprised that the photo could have been labeled incorrectly. Now, I can’t tell if they fixed this earlier than Tara had pointed it out (which is entirely possible), and just didn’t point out the mistake themselves until they realized readers were noticing. But what I am impressed with, is the extent to which their social media manager was paying attention to their mentions and responding to them.  Actually, if you go to their Twitter page, you will see that they are very good about engaging their readers. Their page is full of tweets of stories, yes, but also responding to readers and retweeting followers tweets.

All businesses/organizations should engage users like this. This is one of the main ideas that I should have covered last week: the difference between Facebook and Twitter etiquette. The main difference between these two different platforms is on Facebook, pages do not want to over post.  It is completely possible to overpost and depending upon what kind of business you have, and what is going on in your community would determine an appropriate amount of posts per week. For example, a news source, such as the Rutland Herald or WCAX should post top stories and important news throughout the day. A retail shop, for example, should post at most two or three times a day, and space them appropriately. Now, during Tropical Storm Irene, and the time immediately following, many pages posted multiple times a day, such as Restoring Rutland, I Am Vermont Strong, and Vermont Emergency Management. These organizations/groups were incredibly active and trying their hardest to get all information out that they could. This was incredibly appropriate. On a normal basis, however, Facebook posting should be very pointed and planned. Facebook users are incredibly active and are quick to “un-like” a page due to over posting.

On the other hand, Twitter etiquette is much different. Many entities on the site post multiple times a day, sometimes a minute, and are praised for it, not chastised. I think this stems from part of Twitter’s function and layout. Since they allow only 140 characters a tweet and don’t have additional apps or all the “extras” that make Facebook “busy,” this allows a user to focus on their feed and the feeds of people or other groups that they are interested in. I am not in any way demeaning the use of Facebook, because they definitely have a huge fan base, and the benefits of being active and on Facebook can easily be evaluated and reaped. Twitter just allows you to present the same information, and more information, in a different format that is more susceptible for this information to be shared and absorbed by the followers.

The downside of Twitter in our local area at this time? Users. Although many organizations are on Twitter, it seems that there currently is not a clear way to find these pages. The best way to have local users find you, is by using the local Rutland hashtag (again, a hashtag is a way of organizing and categorizing tweets) which is #rutvt. This can be used for anything that is happening in the local area, and I would go as far to say the county. When you are talking about your business, or talking about some event or commenting on something that is going on in the area, use the hashtag. Then, you should search for the hashtag and see what other pages and people are using it and talking about the area on Twitter.  I think you will actually be surprised about the number of users in the county.

Use your social media platforms well! Please make sure to understand the etiquette of each platform, as they certainly differ, or else you run the risk of putting a lot of work in to your social media management, and will not see a lot of return. Remember: “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” (Scott Cook)

 

 

Tags: , , , , , , , , , , , , , , , , ,

so, what’s this twitter thing?

People come up to me all of the time and ask, “What is Twitter? I just don’t get it.”  I stumble for the right words all of the time.  It’s not that Twitter is all that complicated, really.  I think that it is almost too simplistic that people are grasping for more.  Therefore, I am going to do my best to explain simplistically what Twitter’s functions are and how you can use it personally and professionally.

Twitter is essentially 140 character status updates, otherwise referred to as microblogging or “tweets”.  Really; that’s it.  So the question is, why should you use that in addition to Facebook?

Let me go back a second.  Facebook, as we have discussed, was started in 2004, starting on college campuses. When it first launched, it was focused around the college connection. You could input your class schedule, for example, and other people that were in the class at your school, or had been in the class previously, would be grouped together so you could easily find them, share information, or ask them questions. It is actually a function that I have heard college students where I work (Castleton State College) ask for and attempt to build groups for their classes. Anyway, when Twitter first launched, it was immediately open for anyone and everyone. You create a unique user name and short profile. Jack Dorsey, the creator of Twitter, wanted a SMS-based (SMS is the text-messaging component of your phone and stands for “Short Messaging Service) social media sharing sight. In his original blueprints, the examples of statuses are “in bed” and “going to park.” The reason for the 140 character limit was the constraints of SMS.

Facebook and Twitter have different functions.  On a personal level, I feel that Facebook is more of a social, personal network (including sharing about and discussion with businesses) and Twitter, although can be social and personal, can also be an extremely helpful professional network.  I have multiple Twitter accounts; one personal and one professional.  On my personal Twitter, I follow friends, news, organizations and businesses, celebrities, and social media and higher ed professionals.  On my professional Twitter account (@localsocialvt), I follow social media, marketing, web professionals, and organizations.  The benefit of having both of these accounts is on my professional account; I connect with other people that provide great tips and news. These people follow me to see what information I share and advice I have to give regarding social marketing, as well.

The difference is the categorization and sorting that you can do on Twitter.  Twitter has this cool function, called hashtags that group talking points into specific categories. Sometimes, they involve a topical conversation, such as #StateOfTheUnion, for when people are actively involved and commenting on the State of the Union. Last week, during the Internet blackout, many tweets had the hashtag #SOPA. Categories can also be just silly, on the spot made up things, as well. As I write this, #30WaysToMakeAGirlSmile is trending (trending refers to topics that several people are talking about). These hashtags are searchable and the searches can be saved.  I have searches saved for #HigherEd, #SocialMedia, #RutVT (category about Rutland) and #Castleton, as these are categories I like to keep up with. Facebook, on the other hand, auto-sorts topics people are talking about, which sometimes does not present topics you want to read about. The search within Twitter targets exactly what you want to find out about.

“So, hey…what happened to Twitter being simple?”

Ok, it is hard to put into words. But Twitter continues to be a popular place to find information and connect with people who share similar interests without ever meeting them or having them know too much information about you. That sounds a little vague, but your profile on Twitter is extremely small and contains very limited information.  Therefore, people don’t need to know lots of personal information about you. What they are interested in is the information you have to share; the advice you can give on the expertise you have in an area, for example.

Businesses have found it to be a fantastic customer service and outreach tool.  Jet Blue posts their cheap flights once a week. When actor/director Kevin Smith was asked to leave a South West flight because of his “size,” he tweeted about it and started a huge boycott. When Alec Baldwin was recently told to stop playing Words With Friends on his flight, he tweeted about it, which sent fans into a tweeting uproar. Television shows, like the currently-on-hiatus Community, has created Twitter accounts for the characters of the show.

I can not put into words as well as Twitter can why your business should be using their site:

“Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. From brand lift, to CRM, to direct sales, Twitter offers businesses a chance to reach an engaged audience.”

Check out Twitter 101 for Businesses for more information on how to use the site for your business. It is easy to set up and maintain and get real-time feed back.  Set up a quick, free page and tweet your new username to me: @localsocialvt.

 

 

 
 

Tags: , , , , , , , , , , , , , , , , ,

wait, you don’t have a website?

Picture this: a group of friends sitting around two days before New Years Eve, trying to figure out what they wanted to do on the big night. They were going to stay local, in our rural Vermont town, and trying to see what they could do within a reasonable distance. They are sitting around, late at night, all pulling their smart phones out and Googling different local businesses.

“What is going on up on the mountain?” someone says. Someone else quickly pulls out their phone and pulls up different sites. “Well there is X, Y, and Z, and they have a cover of W amount,” the friend says. “Too much for my budget!”replies another friend.

“What about a limo? That’d be fun!” I grabbed a computer and Googled “limos in Rutland, Vermont” and what were the results? (See them here.). Only one of the companies in the area had a website. One! I don’t mean to rag on these businesses, but what is this about? Why don’t these businesses have a website? Why don’t all businesses, big and small, have some form of website?

According to internetworldstats.com, smaller markets lead the nation in Broadband growth, and the nation’s largest markets are close to reaching their saturation points (Source: www.internetworldstats.com/am/us.htm). For businesses that exist in these smaller markets, now is the time to finally jump on the “web” bandwagon. Looking at the latest census information, you will also learn some surprising things about Internet users.  I was surprised (and somewhat excited, for argument’s sake) to learn that the age group with the most Internet users at home or work was NOT the 18 to 34 year-old group (boasting only 30.48% of the 228,112,000 of the collected surveys), but it was the 35 to 54 year old group that used the internet in these common spaces. The younger group mainly used their mobile devices to access the web on the go, which I am sure we all assumed. Researching this data a bit, I would have guessed that the 18 to 34 age group dominated all of the categories for Internet usage across the board.

The point I am trying to illustrate is you have to know your market. Understand that if you are a clothing store that is trying to specifically target women between the ages of 35 to 54 in a rural area, you need to advertise on sites that these women would visit when they are at home and at work. These Internet ads need to link back to your website. If you own a local young adult hangout who wants to reach the “under 35 club,” you need to be present and active on main social networks, including advertising, and again, link back to your website (Source: www.census. gov/compendia/statab/2012/tables/12s1157.pdf).

No matter your demographic, the Internet is where people go daily for information; banking, news, connecting socially. The top two uses of the Internet are using search engines and social networking. Since the dawn of the web, experts have stated point-blank, “If you have a business, you need a website. Period.” (Source: entrepreneur.com/article/65204). It is not just enough to have a website, you need to have a professional looking website that reflects your ideals and your business’ brand. Think about how you use the Internet, both in your business and personal daily activities.

If you are worrying about the cost of your website, look to support local businesses that specialize in website design. Not looking for an overly fancy website, but something more straightforward to get your information out there? Contact Bloomer Consulting, where Matt will help create the perfect website for you and your business. For more advanced websites, including server capabilities, contact one of the several larger companies in the area, that can build the perfect complex site for your business.

Over the next few weeks, I will address a few other “musts” for small businesses. Do me, and all the other consumers out there a favor first; get a website.

 
 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

reunion time: in person or online?

It is the end of the 2011 and high school reunions are in the air. The Rutland High School class of 2001 has made its way home this week to celebrate their ten year reunion. But in an age where social media is readily available and anyone can easily connect and essentially “stalk” almost every member of their class, what is the importance of these personal encounters?

As you may know, I have a Master’s degree in Media Studies, focusing on Online Marketing and Social Media. I am very much an advocate for the importance and usefulness of these mediums, and see them emerging and developing even more over the next decade. People who know me personally, know that I am a very social being. I love personal contact and could certainly end up on the phone with you for hours at a time, talking about everything and nothing at all once. My ten year high school reunion will come at some point in 2012, and I honestly can not wait. Yes, I have been keeping tabs on people I graduated high school with through various social medias, but nothing can replace those one on one conversations.

We all know high school is tough, mostly because people are attempting to figure out who they are, what their styles are, how to be a good friend, a good member of society, how to be the best them they can be. There are people I interact with now whose paths never crossed mine in high school for one reason or another. I am interested in how different people have grown, what their lives are like, how maybe our lives have changed and morphed in ways that we now have a million things in common and will become good friends.

Tonight, for example, I was out on the town with friends of mine. Looking around at us interacting, you would think we had all grown up together and been friends for years. Honestly, I have only been a part of this “group” of friends for a little over a year. Only one member of the group was I friends with in high school, and our relationship has certainly only grown stronger in the passing years. The remainder of the group of friends all grew up in the Rutland area, but we were not friends in high school. These new friendships did not spring up through social media “meet-ups,” although we do all use social media to communicate with each other, to plan events, and a few of us use social media in our jobs, even. This is one side of the spectrum.

The other side is maybe that witch from high school is still a witch. But her Facebook wall is most likely not going to tell me that, and I would like to give her a chance, in person, to prove she has matured and changed.

I think personal interaction can be viewed as another “medium” of media and communication. Yes, social media has emerged as an important way of receiving news or of keeping up with friends who live far away, but conversation is faster and on different topics when you have the personal communication. Even a media form like Skype, where users can video chat for free, does not replace the organic need for human touch, interaction, and engaged conversation. Similar to the way Google+ works, where you can post certain information to only specific “circles” of friends, is the way that social media versus personal communication works. There are some conversations that I want to have with only my closest friends through the act of discussion. There are some viewpoints, discussions, and stories that never need to make their way into print. You, being human, surely agree with this statement.

RHS’s class of 2001 only used Facebook to contact its members. I have to say, that it is likely the most affective way to reach most people. I say most because there are those diehards from that class (like my husband) who do not subscribe to social media and prefer only personal interaction (lumping phone calls and texts into this category). I think that this still works, because even though he is not on Facebook or Twitter, or any other social media platform, I am and several of his friends are, linking him back into the conversation.

The point I am trying to make is, perhaps social media, instead of replacing the high school reunion, is actually helping to enhance it. For those who can not make it home for their reunion, Facebook will let them know who is going to be there and let them reconnect with someone from their past through the platform. Twitter will allow live tweeting of the event, if someone chooses to do so. Both of these mediums will also encourage, and I guarantee it will happen, the immediate posting of pictures, so the classmates who are missing the event will seemingly still be apart of the buzz and be able to see what went on very easily.

Social media is helping to back up and increase the value of these interpersonal live communications. I encourage you to reconnect with someone from your past using the social media tools that are available to you, and plan a time to meet up with them in person. Nothing beats throwing back a drink or grabbing a coffee with an old friend.

 
 

Tags: , , , , , , , , , , , , , ,

 
%d bloggers like this: