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Category Archives: Social Media

so, what’s this twitter thing?

People come up to me all of the time and ask, “What is Twitter? I just don’t get it.”  I stumble for the right words all of the time.  It’s not that Twitter is all that complicated, really.  I think that it is almost too simplistic that people are grasping for more.  Therefore, I am going to do my best to explain simplistically what Twitter’s functions are and how you can use it personally and professionally.

Twitter is essentially 140 character status updates, otherwise referred to as microblogging or “tweets”.  Really; that’s it.  So the question is, why should you use that in addition to Facebook?

Let me go back a second.  Facebook, as we have discussed, was started in 2004, starting on college campuses. When it first launched, it was focused around the college connection. You could input your class schedule, for example, and other people that were in the class at your school, or had been in the class previously, would be grouped together so you could easily find them, share information, or ask them questions. It is actually a function that I have heard college students where I work (Castleton State College) ask for and attempt to build groups for their classes. Anyway, when Twitter first launched, it was immediately open for anyone and everyone. You create a unique user name and short profile. Jack Dorsey, the creator of Twitter, wanted a SMS-based (SMS is the text-messaging component of your phone and stands for “Short Messaging Service) social media sharing sight. In his original blueprints, the examples of statuses are “in bed” and “going to park.” The reason for the 140 character limit was the constraints of SMS.

Facebook and Twitter have different functions.  On a personal level, I feel that Facebook is more of a social, personal network (including sharing about and discussion with businesses) and Twitter, although can be social and personal, can also be an extremely helpful professional network.  I have multiple Twitter accounts; one personal and one professional.  On my personal Twitter, I follow friends, news, organizations and businesses, celebrities, and social media and higher ed professionals.  On my professional Twitter account (@localsocialvt), I follow social media, marketing, web professionals, and organizations.  The benefit of having both of these accounts is on my professional account; I connect with other people that provide great tips and news. These people follow me to see what information I share and advice I have to give regarding social marketing, as well.

The difference is the categorization and sorting that you can do on Twitter.  Twitter has this cool function, called hashtags that group talking points into specific categories. Sometimes, they involve a topical conversation, such as #StateOfTheUnion, for when people are actively involved and commenting on the State of the Union. Last week, during the Internet blackout, many tweets had the hashtag #SOPA. Categories can also be just silly, on the spot made up things, as well. As I write this, #30WaysToMakeAGirlSmile is trending (trending refers to topics that several people are talking about). These hashtags are searchable and the searches can be saved.  I have searches saved for #HigherEd, #SocialMedia, #RutVT (category about Rutland) and #Castleton, as these are categories I like to keep up with. Facebook, on the other hand, auto-sorts topics people are talking about, which sometimes does not present topics you want to read about. The search within Twitter targets exactly what you want to find out about.

“So, hey…what happened to Twitter being simple?”

Ok, it is hard to put into words. But Twitter continues to be a popular place to find information and connect with people who share similar interests without ever meeting them or having them know too much information about you. That sounds a little vague, but your profile on Twitter is extremely small and contains very limited information.  Therefore, people don’t need to know lots of personal information about you. What they are interested in is the information you have to share; the advice you can give on the expertise you have in an area, for example.

Businesses have found it to be a fantastic customer service and outreach tool.  Jet Blue posts their cheap flights once a week. When actor/director Kevin Smith was asked to leave a South West flight because of his “size,” he tweeted about it and started a huge boycott. When Alec Baldwin was recently told to stop playing Words With Friends on his flight, he tweeted about it, which sent fans into a tweeting uproar. Television shows, like the currently-on-hiatus Community, has created Twitter accounts for the characters of the show.

I can not put into words as well as Twitter can why your business should be using their site:

“Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. From brand lift, to CRM, to direct sales, Twitter offers businesses a chance to reach an engaged audience.”

Check out Twitter 101 for Businesses for more information on how to use the site for your business. It is easy to set up and maintain and get real-time feed back.  Set up a quick, free page and tweet your new username to me: @localsocialvt.

 

 

 
 

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the great internet blackout

Since you are obviously an Internet user, you must have run into some information about the Stop Online Piracy Act (SOPA) and it’s sister legislation called the Protect IP [Intellectual Property] Act (PIPA). If you had not heard about these proposals before Wednesday, January 18th, you may have run into odd “blackouts” on sites like Google, Wikipedia, and WordPress (yes, the very site that hosts this blog), among many, many others. Looking at the names of these two bills, you may think that their names make them sound like a good thing. We all like pirates (yay, Johnny Depp!), but not the kind of pirates who steal people’s copyrighted material and make money off of them.  This, we all agree, is wrong and illegal.

The wording of these proposals is currently very vague.  To be very simplistic, the only things that SOPA and PIPA do is protect the rights of artists and they apply due process to judge infringement claims. That’s it. There are a lot of words in the acts that are unexplained and leave a lot of doors open with what they can actually apply the laws to.  Under these bills, you may not be able to get to a site you were looking for because of the imposed breakdown of DNS (Domain Name System), which is essentially the “switchboard” of the Internet.

Response from Google Chrome when Facebook.com could not be reached.

Due to the amount of censorship and lack of clarity about how the censoring works, “SOPA would reduce freedom of expression and undermine the dynamic, innovative global Internet…[and it] would impose harmful regulations on American business and slow economic growth in the U.S.” (Greg Jarobe, SEO-PR president).

Another issue is a website shutdowns or dismantlements.  If someone makes a claim about copyright infringement, they can contact advertisers and payment processors and make claims about the infringement to have the services disabled, without notice or a chance to respond from the website owner.

If you went on the Internet at all on Wednesday (January 18th), chances are you ran into least one website that was participating in the “blackout.” Sites Oatmeal.com and Wikipedia, whose content is user generated and created (hence the definition of a wiki, being collaborative information) are very concerned with the SOPA and PIPA act.

Screenshot of Oatmeal.com from January 18th, 2012

Screenshot of Wikipedia.com from January 18, 2012

Images from: Oatmeal.com and Wikipedia.com.

Sites like Google and WordPress did something a little different, but still participated in the protest.

Screenshot of Google.com from January 18, 2012

Screenshot of WordPress.com from January 18, 2012

Images from Google.com and WordPress.com

My friend Jim Sabataso and I, among other friends, changed our Facebook profile pictures and only posted, on both our Twitter accounts and Facebook pages, about SOPA and PIPA, including passing on the petition to stop the bills.  Did the protest work? Sort of is my honest answer.  Reports came in that at least fifteen Senators who originally signed their endorsement of SOPA pulled out by some time Thursday (January 19th).  But there is still some power behind both the bills and it isn’t over yet.

There is an alternative to these bills and it’s something that no one really seems to be discussing.  An act that has been drawn up that many opponents of SOPA and PIPA support.  This is called the OPEN act. This act seems like the most reasonable alternative, keeping in mind the creators of materials as well as keeping the Internet free and open. KeepTheWebOpen.com has created this great infographic to compare the three current proposals.

OPEN vs SOPA vs PIPA comparison

Infographic from KeepTheWebOpen.com.

If you use the Internet at all, which you must since you found my blog, I beg of you to keep your eyes on this. I hate to slap on a freedom of speech campaign onto my blog, but it is something that I have always felt so lucky to have. It is sad to me to think that instead of truly solving a problem, lawmakers want to essentially sweep it under the rug.

I have linked some sites that give better explanations of the bills then I ever could, including some that don’t seem to fully support the protest. So keep your eye on what’s going on with these bills.  No matter if you are a webmaster, business owner, student, parent, or casual internet browser, they DO directly affect you.

Research on SOPA, PIPA, and OPEN from, and to find out more visit:

Lifehacker

SearchEngineWatch

Wall Street Journal

Slate

Business Review USA

Tech Crunch

The New Yorker

Google: SOPA Blackout

 

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facebook: get a page, not a profile!

Now that everyone has a website (or at least sees the importance of having one), I’d like to chat a little bit about Facebook.

Facebook is “the” social networking site these days. Sure, it was not the first, but the Facebook team figured out a way to take what sites like MySpace and Friendster did and turned social networking into a phenomenon of connectivity. The idea that Facebook really capitalized on was the idea of enabling business, organizations, and events to be right in front of their users.

Let’s go back to 2004.

When Facebook launched in 2004, the site was exclusively for college students. By the end of 2004, Facebook reached 1 million users. In 2006, the year that they opened up the site to everyone, they reached 12 million users. Most recently, Facebook has reached 800 million active users. It’s no wonder some of the biggest brands and organizations are taking advantage of this utility to reach out and put their message right in front of consumers. It’s no wonder, though, how big brand names, like Kellogg’s, Ford, and Old Navy, can pull a lot of interest and attention. The question is, how do small businesses effectively use Facebook and what it has to offer?

There are many ways to utilize Facebook to benefit your business, and some of them are business specific. The first reason, and probably the most important, is how you set up your Facebook page.

Many small businesses make the mistake of setting up a profile instead of a page. This is detrimental to the business. Facebook has gone to great lengths to ensure that businesses can measure the analytics for their pages, track their virality, and connect with their users. Here are some of the features and benefits businesses have by setting up a page:

Insights

You really only need one reason to have a page, and Insights is it. Facebook has really harnessed what businesses should know about how effective their page is, and turned it into this analytics page. The information is easy to narrow down to specific dates, track posts, even see how many of your fans’ friends viewed your posts, as well. You can track your page’s likes, including demographic information on your fans. I think knowing what countries your fans are in is pretty neat, too.

 Moderation

Once on the web, always on the web. We have all heard this before. Facebook for pages has arranged it so you can easily control the level of profanity you allow on your page, as well as block certain words from being able to be posted on your page. Also, if Facebook believes a post is spam, it will not immediately place the post on your fall, but hide the post and an administrator of the page will have to review it and either confirm that it is ok to be posted or delete it. This protects your page, your business, and your fans, really.

Something important that I would like to note here is social marketing differs a lot from traditional marketing. Traditional marketing is one-way communication, like a commercial, for example. A commercial is putting information out to you, and there isn’t a way to comment on it, share it with friends, or give your feedback. Social marketing enables fans to receive costumer service, file complaints, follow new products, and connect with other customers. It is an active, on-going exchange of information. It is common practice to allow negative comments on your page. It is how you, as an organization handle the negative comment that will be remembered.

Best Practices and Social Plugins

Facebook also provides some marketing and engagement tips for their page users. These are located under your settings page. Here, you can find information on how to use social plugins, such as a Like Box to connect your Facebook page to your website (I know, that word again!). Do you have a sign in on your page? You are able to have users sign in with their Facebook information and subscribe to your site.

As a consumer and a customer, it is important to me that organizations have their own pages instead of profiles as I don’t want all of my personal information shared with the business. What I do want is to be able to connect with that organization, receive information from them, and share their information with friends.

Intrigued? If you have your business set up on a profile page, it is not too late! Facebook has realized that many pages exist this way and has made it possible for you to migrate your profile to a page without losing your friends! I have linked to the instructions on how to do this, so please, take a look and get migrating! The only thing I can say, is to make sure you download your information first, as this process does not move everything over, but it does move the most important information over.

After you build your website, create your Facebook page. If you already have one, make sure you are using a page and not a profile. Your fans will thank you, and you’ll love the analytics and tracking.

And maybe next week, I won’t have an assignment for you. I’ll try to just keep it informative.

 

All screenshots are from Restoring Rutland’s Facebook page.

 
 

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wait, you don’t have a website?

Picture this: a group of friends sitting around two days before New Years Eve, trying to figure out what they wanted to do on the big night. They were going to stay local, in our rural Vermont town, and trying to see what they could do within a reasonable distance. They are sitting around, late at night, all pulling their smart phones out and Googling different local businesses.

“What is going on up on the mountain?” someone says. Someone else quickly pulls out their phone and pulls up different sites. “Well there is X, Y, and Z, and they have a cover of W amount,” the friend says. “Too much for my budget!”replies another friend.

“What about a limo? That’d be fun!” I grabbed a computer and Googled “limos in Rutland, Vermont” and what were the results? (See them here.). Only one of the companies in the area had a website. One! I don’t mean to rag on these businesses, but what is this about? Why don’t these businesses have a website? Why don’t all businesses, big and small, have some form of website?

According to internetworldstats.com, smaller markets lead the nation in Broadband growth, and the nation’s largest markets are close to reaching their saturation points (Source: www.internetworldstats.com/am/us.htm). For businesses that exist in these smaller markets, now is the time to finally jump on the “web” bandwagon. Looking at the latest census information, you will also learn some surprising things about Internet users.  I was surprised (and somewhat excited, for argument’s sake) to learn that the age group with the most Internet users at home or work was NOT the 18 to 34 year-old group (boasting only 30.48% of the 228,112,000 of the collected surveys), but it was the 35 to 54 year old group that used the internet in these common spaces. The younger group mainly used their mobile devices to access the web on the go, which I am sure we all assumed. Researching this data a bit, I would have guessed that the 18 to 34 age group dominated all of the categories for Internet usage across the board.

The point I am trying to illustrate is you have to know your market. Understand that if you are a clothing store that is trying to specifically target women between the ages of 35 to 54 in a rural area, you need to advertise on sites that these women would visit when they are at home and at work. These Internet ads need to link back to your website. If you own a local young adult hangout who wants to reach the “under 35 club,” you need to be present and active on main social networks, including advertising, and again, link back to your website (Source: www.census. gov/compendia/statab/2012/tables/12s1157.pdf).

No matter your demographic, the Internet is where people go daily for information; banking, news, connecting socially. The top two uses of the Internet are using search engines and social networking. Since the dawn of the web, experts have stated point-blank, “If you have a business, you need a website. Period.” (Source: entrepreneur.com/article/65204). It is not just enough to have a website, you need to have a professional looking website that reflects your ideals and your business’ brand. Think about how you use the Internet, both in your business and personal daily activities.

If you are worrying about the cost of your website, look to support local businesses that specialize in website design. Not looking for an overly fancy website, but something more straightforward to get your information out there? Contact Bloomer Consulting, where Matt will help create the perfect website for you and your business. For more advanced websites, including server capabilities, contact one of the several larger companies in the area, that can build the perfect complex site for your business.

Over the next few weeks, I will address a few other “musts” for small businesses. Do me, and all the other consumers out there a favor first; get a website.

 
 

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reunion time: in person or online?

It is the end of the 2011 and high school reunions are in the air. The Rutland High School class of 2001 has made its way home this week to celebrate their ten year reunion. But in an age where social media is readily available and anyone can easily connect and essentially “stalk” almost every member of their class, what is the importance of these personal encounters?

As you may know, I have a Master’s degree in Media Studies, focusing on Online Marketing and Social Media. I am very much an advocate for the importance and usefulness of these mediums, and see them emerging and developing even more over the next decade. People who know me personally, know that I am a very social being. I love personal contact and could certainly end up on the phone with you for hours at a time, talking about everything and nothing at all once. My ten year high school reunion will come at some point in 2012, and I honestly can not wait. Yes, I have been keeping tabs on people I graduated high school with through various social medias, but nothing can replace those one on one conversations.

We all know high school is tough, mostly because people are attempting to figure out who they are, what their styles are, how to be a good friend, a good member of society, how to be the best them they can be. There are people I interact with now whose paths never crossed mine in high school for one reason or another. I am interested in how different people have grown, what their lives are like, how maybe our lives have changed and morphed in ways that we now have a million things in common and will become good friends.

Tonight, for example, I was out on the town with friends of mine. Looking around at us interacting, you would think we had all grown up together and been friends for years. Honestly, I have only been a part of this “group” of friends for a little over a year. Only one member of the group was I friends with in high school, and our relationship has certainly only grown stronger in the passing years. The remainder of the group of friends all grew up in the Rutland area, but we were not friends in high school. These new friendships did not spring up through social media “meet-ups,” although we do all use social media to communicate with each other, to plan events, and a few of us use social media in our jobs, even. This is one side of the spectrum.

The other side is maybe that witch from high school is still a witch. But her Facebook wall is most likely not going to tell me that, and I would like to give her a chance, in person, to prove she has matured and changed.

I think personal interaction can be viewed as another “medium” of media and communication. Yes, social media has emerged as an important way of receiving news or of keeping up with friends who live far away, but conversation is faster and on different topics when you have the personal communication. Even a media form like Skype, where users can video chat for free, does not replace the organic need for human touch, interaction, and engaged conversation. Similar to the way Google+ works, where you can post certain information to only specific “circles” of friends, is the way that social media versus personal communication works. There are some conversations that I want to have with only my closest friends through the act of discussion. There are some viewpoints, discussions, and stories that never need to make their way into print. You, being human, surely agree with this statement.

RHS’s class of 2001 only used Facebook to contact its members. I have to say, that it is likely the most affective way to reach most people. I say most because there are those diehards from that class (like my husband) who do not subscribe to social media and prefer only personal interaction (lumping phone calls and texts into this category). I think that this still works, because even though he is not on Facebook or Twitter, or any other social media platform, I am and several of his friends are, linking him back into the conversation.

The point I am trying to make is, perhaps social media, instead of replacing the high school reunion, is actually helping to enhance it. For those who can not make it home for their reunion, Facebook will let them know who is going to be there and let them reconnect with someone from their past through the platform. Twitter will allow live tweeting of the event, if someone chooses to do so. Both of these mediums will also encourage, and I guarantee it will happen, the immediate posting of pictures, so the classmates who are missing the event will seemingly still be apart of the buzz and be able to see what went on very easily.

Social media is helping to back up and increase the value of these interpersonal live communications. I encourage you to reconnect with someone from your past using the social media tools that are available to you, and plan a time to meet up with them in person. Nothing beats throwing back a drink or grabbing a coffee with an old friend.

 
 

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Ode to the Sabataso Family.

In my post the other day, I spoke about how Vermonters are raised to give a hand without being asked. If anyone in Rutland County exemplifies this notion, it is the Sabataso family.

Let me tell you a little bit about the Sabatasos (some of you avid Express readers already have some insight.) John and Jeri have four wonderful kids; Janice, Jill, Jay, and Jim. All four still live in the area, or live in the area again. If you see even a few of them together, you can tell how close knit of a family they are.

Jim, the youngest of the clan, many of you know as a writer for the Herald. Volunteerism and community certainly run through his veins, currently serving as the Vice President of the Creative Economy board; Director for the non-profit group, Sustainable Rutland; as well as serving on the boards of many other non-profits and committees in Rutland County. He does everything on his plate with an integrity and efficiency that is hard not to admire. Many will hear me refer to him as “the other half of my brain,” because I tend to pick his brain and run ideas by him quite frequently. I am happy to call him one of my closest friends.

As I am sure most locals know, his family owns The Palms Restaurant on Strongs Avenue. His parents, John and Jeri, are two of the nicest people you will ever meet. When I was contemplating the idea of the donation site for Restoring Rutland, I immediately sought Jim out; as he is the “other half of my brain,” and I knew he would have an idea for a space. He suggested the location at 34 Strongs Avenue. I told him that I did not want to impose. He said, “Let me ask,” and about two minutes later, I had been given permission to use the storefront.

That first day, John and Jeri continuously checked on what was happening and if myself or my friend, Alexis Voutas (another amazing friend who stepped up and helped out without being asked), needed anything. They brought us food, they brought us drinks, they even came over and helped us organize, sort, and move boxes. They let us use their trash and cardboard dumpsters. The same was true the next day, and the next. One night, Jim and I were working late at Restoring Rutland. We had been overwhelmed with donations, and were sorting for a long time past our originally scheduled departure time. John and Jeri walked right in and started to sort. Now, this is after having cooked food for multiple days for CVPS workers, making donations themselves, letting us use the building space, and after Jeri worrying that I was going to turn into a piece of pizza and making sure I ate something else.

I have to mention the oldest three kids, as well,; Jill, Janice, and Jay. The girls have made numerous donations and always check on the volunteers to see how we are doing. Their support has been amazing. Jay, has gone above and beyond for Restoring Rutland. He has made sure that timely and urgent supplies get to the Chittenden Fire Department. He has made numerous calls to ensure important medical supplies get to the “island” communities. He has completely transcended any expectations to make sure that Restoring Rutland ran smoothly and that needed supplies made it to those citizens.

Yes, their son Jim stepped up immediately to help me out with Restoring Rutland. But I know that even if Jim weren’t involved as much as he is, or if he weren’t involved in Restoring Rutland at all, his parents would still be the generous, caring, inspiring people that they are. I encourage anyone who donated or helped out with Restoring Rutland, to thank John and Jeri. Not only for the generosity they have demonstrated, but also for raising such an amazing family. Thank the Sabatasos when you see them.

So thank you, Sabatasos. For all you have done, and will surely continue to do, for your community.

This blog post originally appeared on the Vermont Today blog.

 

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I don’t know how we got here.

Last Saturday night, I went over to a friend’s house. We were watching the national news coverage of Hurricane Irene, drinking “Hurricanes” (a rum based cocktail). It was amazing seeing New York City empty.  Although I knew people in the evacuation zone in NYC, and that some of them actually left NYC to come to Vermont fleeing the impending storm, I never could have imagined what my Sunday was going to be like.

Sunday, I worked my part-time job, and then drove through a bit of standing water on Route 7 by the Cumberland Farms to get home. I knew it was more water than normally stands there in the rain, but my mind could not even begin to imagine what was happening both in Rutland and out.

My normal Sunday routine is to do laundry, relax, and maybe catch up on what has taped on my DVR. I had saved some bananas out to make bread, too, but thought that I would sit down and check on my Facebook newsfeed first. My life will never be the same.

Now, you might be thinking to yourself, “Hey, that’s a little dramatic.”  But is it really? I was not prepared for the images people were posting or that my husband, being on the road around Vermont at the time, was texting to me. They were completely unreal (and frankly, still are). I looked out my living room window and saw the street filling up with water from Tenney Brook. I looked out a window on the other side of the house, and the same thing; water from another stream in the road. I didn’t know what to do. So I went back on Facebook. I started asking questions and looking at people’s walls and pictures, trying to figure out what was happening. I started to hear more people outside my house; they were stuck on one side of a bridge or another. I began to think that I should leave, and packed a quick suitcase, and called a friend in Mendon to let her know I was coming. I walked outside, and saw that the water, which just fifteen to twenty minutes ago was not too deep, was now at least knee high. I ran back inside and plopped down in the middle of the living room floor. I began to get scared a little bit; I had power, but I was alone, there was water everywhere outside of my house, and I had no idea if my husband was going to be able to make it home. Needing to focus my energy on something else, I started to make that banana bread.

My in-laws and close friends on the other side of town kept calling me and offering me rides in cars, on their backs, and in their kayaks to get out of my house. I felt awful asking someone to “rescue” me when I felt fine, I just didn’t want to be alone. Finally, a friend didn’t really give me a choice as to whether I was leaving my house or not, but told me I needed to bring the banana bread. I grabbed the bread out of the oven, even though it still needed about 10 minutes more to bake, grabbed my bag, and waded through water that was over my knees to his car.

When I returned back to my house the next morning at 7 am, I was exhausted, but jumped right back on Facebook to see what was going on. Learning that many towns in Vermont had become “island communities,” I was trying to look for a way I could do something, anything, that would be helpful to them. I posted queries on Facebook and looked up websites and…everything was just so frantic that day. I finally stumbled upon a website www.vtresponse.com, and suddenly, I was the point person for volunteer efforts in Rutland. I did a little more Facebook digging and discovered the “Restoring Rutland” event page. I contacted the creator because I had an additional idea for helping out.

Being a Rutland resident, I consider myself a city resident, a county resident, and a state resident. I knew there were several communities around the county that were now stranded with no way of knowing how long it would be for them to get help. I saw friends asking for diapers, food, baby formula, pet supplies, and many other materials. How would they get these things? I wanted to help them out. I needed to help them out.

Restoring Rutland started out as a two-day event for volunteers to get together and help clean up the city. Speaking with the creator of the event, Aaron Kraus, I told him what I wanted to do and we figured out projects would be best helped if we worked together. The rest is history.

Restoring Rutland went from a little drop off spot collecting donations to the center of Rutland county for collecting supplies to go over the “hole” to the other side of the mountain. I am amazed and humbled by the generosity of not only our direct Rutland city community, or even the county, or even the state, but the entire country. We have had supplies shipped to us from all over the country, people driving from all over New England, even if that means there are many extra hours added to their trip due to road washouts. It is amazing what a few friends can do in a few hours.

I guess I do know how we got here. We got here being raised in a state where you help your neighbor. Where you lend a hand without being asked. You don’t need to solicit donations; Vermonters are there ready to give everything they can live without. I knew Vermont was the greatest state in the nation, and I already was thankful for my parents moving here when I was 3 months old, and raising me as a Vermonter, but I am even prouder to call myself a Vermonter now.

This blog post originally appeared on the Vermont Today blog as well as the Friday, September 9, 2011 edition of the Rutland Herald.

 

 

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